Companies that become the B2B segment businesses find it very difficult to grasp a hold of power in social media marketing as one of the marketing business for the other. The value and power of social media marketing are still not much clear to them, they took it as marketing was not related to them.
But the fact is that there has been seeing an increase in marketing campaigns on social sites such as Facebook, Twitter, LinkedIn and even for B2B companies as well. You can also look for the best social media marketing agency via online sources.
Image Source: Google
These days they are becoming more aware of the importance of social media marketing. Many B2B companies reduce their marketing budgets to marketing offline and spend more on online marketing.
B2B magazine has conducted a survey recently about this, and they found that more than 48% of B2B companies spend more on marketing online than offline marketing.
Why Social Media Marketing Is So Effective?
The truth is, now people are tired of sales and marketing speak. When they want to know about the products they are looking for an online business where they can find the truth and know the product or service better.
Why B2B Companies Should Use Social Media Effectively?
We have seen in the statistics over how many companies are using social as their main marketing campaign. But statistics are not always the deciding factor until we know exactly that would improve our business.