According to Dave Johnstone from one of themarketing agency in Aberdeen, Azzurro Blu, one of the main reasons that telemarketing is still a popular way to do things in the modern world is the fact that it actually works formany businesses. The high pressure combined with the snap decision being called for pushes many people into making purchases that they would not normally make and for that reason it is still a good way for many people to make money.
The online world is the same in principle, with the call to action representing a large part of how people make their money when they create online mini-sites responsible for the sale of a particular product.
The call of action has three major parts to it: a specific call to action, a consequence of not taking action and a deadline for the action to be taken. These three elements together will create a call to action that will stir the impulsive instinct in your consumers, causing many of them to jump to the call and make the purchase that you want them to make.
Consider the following example: Make sure that you purchase before midnight tonight. Doing so will allow you to get this amazing product at 50% of the normal price. If you don’t purchase before midnight however, then the price will go back to normal and you’ll be forced to spend a lot more money to get the product.
The specific call to action is a purchase before midnight, with the deadline for action being midnight and the consequence being a more expensive product after the deadline has passed. For anyone that is on the fence about purchasing this product, getting the chance to get it for half the normal price is something they are likely to jump at. If the rest of your sales page has done its job in interesting the client, then a call to action with all three elements should definitely create more sales or lead captures for you.